Chambers PlanBotanical PaperWorks is a world-leading producer of eco-friendly seed paper products that grow into wildflowers, herbs or vegetables. In business for 20 years, their clients include everything from couples purchasing wedding favours to Fortune 500 companies like Starbucks, Sony and Time Warner looking to send a green message. Botanical PaperWorks is trusted for events, branding, and celebrations around the globe.
Recognizing that it would be easier to ramp back up, as opposed to restarting from a complete shutdown, the Botanical Paperworks team opted to keep manufacturing their products, albeit with a small team. They recognized they were asking a lot of their people and needed to take every precaution to protect their health. They approached the onset of the pandemic with a 120-day plan, which they broke into 30-day sections, to help guide them through the uncertainty. During this time, they embraced a number of opportunities. One was to launch a line of greeting cards that provided encouragement while creating exposure to new audiences for their core product. They also capitalized on increased interest in their eco-friendly packaging, as some companies used the slowdown to look for more responsible options for their packaging materials. Botanical Paperworks is robust and diversified. While no one can predict what the new normal will look like, they are confident they will emerge in it as a strong company that is ready to go.
